2015 was about defining and refining what we do. Here, we look back at some of the highlights of the last 12 months.
In 2015 we reframed 5,000 videos and synced them with 5,000,000 tweets. We reframed about 200 livestream events a week.
Each month in 2015, Reframed got an average of 27% new users with 13% more return visits.
The average viewing time of our video pages on reframed.tv is 28 mins 29 seconds. That’s 7 times longer than the average session length for the top online video providers worldwide (such as YouTube).
Reframed videos have been viewed in 151 countries
Unsurprisingly, as a UK-based startup, almost 50% of our audience was from the UK.
User split: 60% male, 40% female.
However, the group with the highest site engagement was 18-25 year old females. Drawn by the appeal of YouTube celebrities, they spent 44% longer on our site than our average session duration and viewed 15% more pages than average.
How we automatically reframe 200 events every week
We started automating our content and user acquisition in October. (If you tweet a YouTube livestream URL, the word ‘live’ or ‘livestream’ and one related hashtag then we automatically capture it, sync the hashtag to the livestream and tweet it to you).
Since then the content has taken a life of its own – away from any in-house biases – and become far more diverse, as you would expect from crowd sourcing.
The livestream is often captured by ‘evangelists’ of the content or the content creators themselves. So, they’re more likely to share our tweets and attract their audience to Reframed.
The point at which we pushed automation live on our graph is fairly obvious:
We automatically reframed content from +2460 YouTube channels. To filter the noise created from our Twitter accounts we began segmenting by category (based on YouTube categories). Each time we captured a tweet and made a livestream we added it to a public Google calendar so users could subscribe to find out what’s coming up and to catch up on what they’ve missed.
What are people watching? Here’s a breakdown of the video categories we Reframed in 2015
While we expected tweets about News & Politics to be high, we were surprised about the high number of tweets per minute on music videos.
|Category||Twitter ID||videos||no. of tweets synced||Tweets per min||calendar URL|
|News & Politics||@ReframedNews||526||1,343,330||27||Google cal link|
|Sports||@reframedSport||787||678,398||5.5||Google cal link|
|People & Blogs||@reframedVlogs||424||429,668||14.1||Google cal link|
|Science & Technology||221||278,034||7.35|
|Gaming||@reframedGaming||560||273,711||4.13||Google cal link|
|Music||@reframedMusic||225||223,882||29||Google cal link|
|Entertainment||@ReframedLive||881||256,865||1.78||Google cal link|
|Film & Animation||@reframedFilms||194||95,222||10.9||Google cal link|
|Education||@ReframedEdu||393||30,673||1.32||Google cal link|
Here are the most popular videos (by dwell time)
Science: As vital as ever
Video duration: 2 hours
Average viewing time: 5 hours
Tweets: 557 tweets
UFC 194 & The Ultimate Fighter Finale: Press Conference
Video duration: 45 minutes
Average viewing time: 2 hours and 4 minutes
Audience demographic breakdown:
- 100% male
- 42% aged18-24
- 58% aged 25-34
- 26 countries
- 4 continents
- Spread across the 6 days after the event (Peaked a day after)
Labour Leadership candidates debate live | Channel 4 news
Video duration: 54 minutes
Average viewing time: 1hr32
Donald Trump LIVE rally in Burlington
Donald Trump rally in Burlington, VT. 82 Donald Trump rally videos for the Republican nomination have been reframed in the last three months of 2015.