We’ve previously discussed how politics drives discussion on Twitter with our average Prime Minister’s Questions’ session drawing 1000s of tweets in a 30-minute period. It’s is just one of many examples of how engaged people get with the topic.
Below, we have synced tweets from last week’s BBC Question Time for you to be able to see how the British public reacted in real time.
Twitter activity has long been linked to an increase in live tune-ins and ratings, but many find second screen activity can be difficult to follow along with, especially in the moment. Live-tweeting often becomes a very individual effort, jumping between listening and watching the show, tweeting and interacting with others’ tweets is quite a skill.
With Reframed there’s another way.
Here comes the science
Disseminating +12,000 tweets from +4,000 accounts during an hour-long broadcast is impossible for any human to do in real-time. That’s why what we do at Reframed is so awesome.
The example above demonstrates how we take all the tweets from the period of the programme and display them in real-time. But we don’t show you all 12,000 of them, we only show you the most ‘relevant’ ones. The tweets you see depends on whether or not you’re logged into Reframed.
For instance, if you’re logged in and someone you follow is tweeting during the programme, our algorithm would be more likely to show you their tweets as opposed to the tweets from someone you’re not socially connected to. Clever, right?
The other clever thing we do is show you the volume of tweets on an activity graph that sits underneath the video. The spikes in activity mean lots of tweets that are worth skipping to and checking out the conversation at that point. To do this on desktop you simply hover over the graph at the point you want to see and we’ll show you the top tweets from that moment.
Simply put, Reframed is the best way to see Twitter conversation against video content in context.
If you enjoy watching Question Time in this format, we’ll be Reframing each episode of this current run and bringing it directly to you. If you want to be notified when it’s ready, just subscribe to our mailing list or one of our other channels below.