Press kit


Founded: August 2013


  • Kev Price, CEO
  • Jo York, COO, CCO


  • Dr Adrian Gordon, CTO, Developer
  • Isaac Lara Martin, UX/UI Designer
  • Phil Jeffes, Front end developer
  • Steve Cole, New Media strategist


  • Winner: TechCitiesInsider Award North East 2015
  • Shortlist: Northern Stars 2015
  • Winner: Northern Tech Rising Star 2015
  • Shortlist: Dynamites15
  • BIMAHot100 ‘15
  • Winner: Best New Business WIN Award 2014
  • Shortlist: Women of the Future: Tech & Digital Award 2014
  • Shortlist: Dynamites14
  • 1st Runner up: Future of Technology is Education: Startup competition 2014
  • 1st Runner up: Thinking Digital Startup Competition 2014


Jenny Kumar
Communications, JK Consultancy
Recent press


Founder biographies

Kev Price, CEO, co-founder


Twitter: @kevprice

Available to comment on: tech startups, SEO, analytics, development, increasing engagement in video, raising, fatherhood, 50:50 childcare, feminism.

Kev Price is a tech geek with a head for business.

Fresh out of Newcastle Uni with a Physics degree, Kev became a Geomatics engineer in 2000, working on the Get Mapping project, which later became Google Maps.

Now he runs, a player and platform with social built in that’s the ultimate video experience.

A creative programmer with a flair for solving ‘impossible’ problems, he’s self-taught and an expert in PHP, JavaScript, ActionScript, MySQL, Nodejs, mongodb, HTML and CSS. His career includes partnering in online holiday rentals startup, employment as a web developer at VisualSoft and The bgroup before co-founding digital agency Ki Media with Jo York in 2007, becoming technical director.

With co-founder Jo York, he was part of (tech accelerator) Ignite100’s 2013 cohort where he took Reframed from concept to market trial in three months.
As CEO he oversees the direction of the company and marketing strategy and directs product development.

Jo York, COO, CCO, co-founder

Twitter: @joyork

Available to comment on: tech startups, UX, commenting in video, interface design, rapid prototyping, women in tech, dyslexia, managing teams.

Jo was creating designs on her first Mac aged eight, and has since built an impressive career, specialising in UX and interface development.

During her computing degree at Northumbria Uni, she built websites, mobile (Wap) websites and Flash games for clients, including TV production company Princess Productions.

After graduating in 2003, she worked at Net Effects, The bgroup and Mobious with clients Carling, Yeo Valley and Prittstick before setting up digital agency Ki Media in Newcastle with Kev Price in 2007, becoming its creative director.

With co-founder Kev, she was part of Ignite100’s 2013 cohort where she took from concept to market trial in three months.

As COO,CCO, she directs product development, takes care of the day-to-day running of the business and is responsible for the UX, look and feel of the product, brand and marketing messaging / materials.


Logo and headshot (downloadable)

Reframed Logo



Reframed brand guidelines PDF

Kev Price, CEO

Jo York

Jo York, COO, CCO


Kev Price and Jo York


Reframed team