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December 22, 2015

Year in Review

As the end of 2015 approaches, we’ve come over all reflective on what an incredible year it’s been. It kicked off with a bang when we exceeded our raising goal in January and secured a paid trial with BBC R&D and it’s ended in the offices of a major network broadcaster discussing new projects for 2016.

Livestreaming has been big this year and is predicted to explode in 2016.  This year we’ve reframed more than 5,000 videos and synced them with more than 5,000,000 tweets. We’ve loved reading your funny, insightful and downright brilliant tweets from users in 151 countries across six continents.

Two highlights – and major milestones – involved the same brilliant team at Thinking Digital. We partnered with them to enhance the conference livestream experience first in May on #TDC15 in Newcastle –  increasing engagement and dwell time – and then again in November for the inaugural TDC Manchester. Read 5 ways to get the most from Reframed after #TDCMCR.

Herb Kim’s support of Reframed has been unwavering from the start. In fact, we’ve just learned that he and Sarat Pediredla, CEO of hedgehog lab, have named us their ‘startup to watch in 2016’! We’re blown away.

2015 has also been a year of partnerships and collaborations. After all that’s what startup life is about. The summer started with a global partnership with NYC based video technology platform Kaltura, which will help their +150,000 international customers increase video engagement. And we were invited to join BBC Worldwide Labs as their ‘entrepreneurs in residence’ where we’ve met some fantastic people with whom we’re developing projects.

Our team expanded to six in Sept when media strategist Steve Cole came on board. He’s already helped grow our own audience in leaps and bounds and we’ve got big plans in the pipeline next year to build on this, so watch this space.

You may have caught the dulcet tones of our co-founder Jo York fighting Newcastle’s corner in the Northern Powerhouse debate on BBC Radio 4’s The Bottom Line in November. She also put the case for it in words, which generated a lot of discussion on social media.

And only a couple of weeks later Reframed was bestowed with a Techcities award for the North East at a big, shiny award ceremony in London. Sticking with awards, earlier this year we received a Northern Tech Rising Star gong, a BIMA Hot 100 and also made the #NorthernStars shortlist.

It’s been a spectacular year and in 2016 we’re planning more media and brand partnerships as well as trialling new features on the player such as emojis to improve reactions. 🙂

Thank you to everyone who’s been part of the Reframed journey – our team (those talented peeps pictured above), our investors, partners and all our users who’ve shown us that they believe in Reframed as much as we do. Thank you.

We wish you and yours all the very best for 2016.

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